Institutional

Used for all corporate, official, and high-credibility communications.

Clean, minimal, restrained.
Calm and formal tone.
Always prioritise simplicity & authority.
The institutional style represents the brand at its most formal and stable level.

Uses the Luxair blue curve as the only graphic marker.
Don’t use : red, dynamic overlay, gradients.

CEO / Management communications.
Official letters, reports, white papers.
Corporate presentations.
HR, internal policies, compliance documents.