Brand core

The Brand Core gathers all the essential building blocks of the Luxair identity – the elements that never change.

It includes the logo, the color palette, the typeface, and all associated service or sub-brand logos. These fundamentals form the base layer of every visual expression, regardless of the communication type.

To provide a stable & consistent foundation on which all communication styles are built.

No matter the message or the medium, all expressions of the brand originate from these core elements.