Commercial

Purpose
Used for all marketing, promotional and sales-driven communications.

Characteristics
This visual language uses red, the baseline, and expressive layouts to ensure
Luxair is immediately recognisable in public space.

Guidelines

Color Logic

Red (top/left): anchors headlines and promotions.
Blue (bottom/right): hosts the Luxair logo and baseline.
Rule: Never invert the color positions.

Shape & Style
Always use the official curved aerodynamic profile.
Avoid gradients, distortions, or rotations beyond minor angle adjustments.

Headline Placement
Headlines can be applied in two ways:
Placed inside the red curtain.
Placed directly on the visual (only if readability allows).

Applications
Marketing campaigns & promotional materials
Press ads, flyers, posters, roll-ups
Co-branding and sponsorship materials
Commercial email campaigns
Commercial